HARMONY Co-Lead Pam Bacon of Celgene kicked off the meeting showcasing HARMONY as excellent example of creating innovations in hematology by means of BigData analaytics. Celgene is a HARMONY Partner.
Big data analytics is the process of examining large data sets containing a variety of data types to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. The analytical findings can lead to more effective marketing, new revenue opportunities, better customer service, improved operational efficiency, competitive advantages over rival organizations and other business or personal benefits. The goal of the Celgene event was to cast our eyes to the past, look at today and gaze into the future to share an overview of important elements of Big Data from different perspectives and its potential use and impact.
Celgene factilitated the BigData event for the Healthcare Businesswomen's Association. The HBA's purpose is to further the advancement and impact of women in the business of healthcare
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