The 12th Edition of MEDAFFAIRS Leaders Forum Europe will take place from the 5th until the 7th of November 2019 in Zurich, Switzerland. This 3-day forum targets at senior decision-makers looking to drive their Medical Affairs teams and departments and enhance their KOL & stakeholder engagement at all levels.
Pam Bacon, Executive Director of Medical Affairs at Celgene International and Project Co-Lead of the HARMONY Alliance will present on day 2 in the program section about best practices in RWE Generation.
Generating real-world evidence via observational studies and the use of patient registries is one of the fastest-growing areas of pharmaceutical R&D. Such post-marketing studies are becoming increasingly important as regulatory agencies demand more long-term data which demonstrates efficacy, safety, and quality. The Medical Affairs unit plays a decisive role in generating this vital evidence and this stream will present solutions to the challenges companies face when generating high-quality evidence, which will communicate a compelling value argument to all necessary stakeholders.
Please let us know if you would like to make a personal appointment with the HARMONY Alliance Project Co-Lead, mail the HARMONY Communication Office.
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