The 12th Edition of MEDAFFAIRS, Leaders Forum Europe will take place form 5-7 November 2019 in Zurich, Switzerland. This 3-day forum targets at senior decision-makers looking to drive their Medical Affairsteams and departments and enhance their KOL & stakeholder engagement at all levels.
Pam Bacon, Executive Director Medical Affairs of Celgene International and Project Co-Lead of the HARMONY Alliance will present at day 2 in the program section about best practices in RWE Generation.
Generating real world evidence via observational studies and the use of patient registries is one of the fastest growing areas of pharmaceutical R&D. Such post-marketing studies are becoming increasingly important as regulatory agencies demand more long-term data which demonstrates efficacy, safety and quality. The Medical Affairs unit plays a decisive role in generating this vital evidence and this stream will present solutions to the challenges companies face in generating high-quality evidence which will communicate a compelling value argument to all necessary stakeholders.
Please let us know if you would like to make a personal appointment with the HARMONY Alliance Project Co-Lead, mail the HARMONY Communication Office.
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